Why podcast?

For years, people have been downloading songs from the Internet to listen to on their iPods, computers or mobile phones. Podcasts are like those songs but they use speech instead of music: takeaway entertainment in bite-size chunks. Listeners subscribe to the podcasts they like and receive them automatically whenever a new episode comes out.

Because it’s so easy for people to download podcasts – from an organisation’s website or an online store like iTunes – the number of listeners is growing all the time.

You don’t have to know how to make a podcast because we will do that for you. You may choose a traditional ‘radio package’ format, a one-to-one interview or something else altogether. AUDIO for the web offers a comprehensive range of professional services, all of which can be tailored to your requirements.

How podcasting can help your organisation

• Podcasting is narrowcasting, not broadcasting, which means you can deliver closely targeted content to interested parties.
• Your audience can choose when they listen to your message, so you can be sure that they want to hear it. This receptive listening leads to greater retention of information.
• By creating a series of regular podcasts, you will build a loyal audience that looks forward to hearing each episode.
• Compelling audio content can raise awareness of your activities, increasing your customer base or donor activity.
• Audio makes your message accessible to people who would otherwise be excluded, such as the visually impaired.