professional podcast production
 
   
 
 

 
  


Why podcast?


This page is most useful for people who are thinking of starting a regular podcast series, with an RSS feed to ensure that subscribers receive each new episode.

If you are mainly interested in a single audio or video product, we can help with that too. Explore some examples here.


How podcasting can help your organisation

  • Podcasting is narrowcasting, not broadcasting, which means you can deliver closely targeted content to interested parties.

  • Your audience can choose when they listen to your message, so you can be sure that they want to hear it. This receptive listening leads to greater retention of information.

  • By creating a series of regular podcasts, you will build a loyal audience that looks forward to hearing each episode.

  • Compelling multimedia content can raise awareness of your activities, increasing your customer base or donor activity.

  • Audio makes your message accessible to people who would otherwise be excluded, such as the visually impaired.
 
 


Some recent statistics

A study by Edison Research shows that awareness of podcasting has doubled since 2006, with audiences reaching 70 million in 2010 in the US alone.

A survey by Storm/Universal McCann reports that 32 percent of respondents increased their podcast use in the past six months.

In the same survey, 58 percent of respondents said they would welcome podcast versions of traditional marketing information.

Some content ideas

  • Raise interest and awareness with day-in-the-life stories.
  • Provide staff training and internal communications.
  • Build your brand through product reviews and user advice.
  • Publicise upcoming events, exhibitions and performances.

 

  

 
 
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