Case Study: New Philanthropy Capital

The charity New Philanthropy Capital (NPC) wanted to add audio content to their website, to create a buzz and attract new visitors. They also wanted to add value. What they didn't want was an audio sales pitch. Working together, we decided to give insight into one of the charity's unique selling points: its research team and the highly acclaimed reports it produces.

This first podcast features comments from members of the research team, taken from original interviews about their methodology, aims and objectives. You can also hear the perspective of one of the charities recommended to donors.

Click to hear the podcast on NPC's website

Our latest podcast, enhanced with images, showcases one of NPC's recommended charities, St. Basils in Birmingham, which tackles homelessness among young people.