professional podcast production
 
   
 
 
 
 
 


Case Study: Mind Tools

The leading online career-skills resource, Mindtools.com, wanted to add audio to its Career Excellence Club offering. We were approached to produce three podcasts a month: two book reviews and an indepth interview, using a range of voices but with one consistent sound.

We successfully trained Mind Tools staff how to write for the ear, and continue to collaborate on script development and manage the production and post production of all the audio products.

Because of the club's international membership, we engaged American voice artists to voice the book reviews. This is an extract from a review of Shape Your Self, by tennis champion Martina Navratilova (duration 3:31).

To download, right-click here and select 'save target as'

The interviews are hosted by AUDIO for the web's Rachel Salaman. This is a short extract from an interview with best-selling author John Strelecky (duration 1:59).  

To download, right-click here and select 'save target as'

 

 
 


Audio solution

Format: Interviews and scripted book reviews

Voices: Professional presenters and voice artists

Length of series: Ongoing

Frequency: Three podcasts a month

Length of each podcast: 15-30 minutes

Sonic branding: Yes

Distribution: Subscription only