Case Study: Mind Tools

The internet's largest career-skills resource, Mindtools.com, wanted to add audio to its Career Excellence Club offering. We were approached to produce four podcasts a month, a combination of book reviews and indepth interviews, using a range of voices but with one consistent sound.

We successfully trained Mind Tools staff how to write for the ear, and continue to collaborate on script development and manage the production and post production of all the audio products.

In 2009, Mind Tools wanted to showcase the success of the club with a series of case studies. We created five audio and written case studies based on interviews with members. This one features Kurt Gielen from Belgium (duration 3:26).

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Read the written version

Because of the club's international membership, we engage American voice artists to voice the regular book reviews. This is an extract from a review of Shape Your Self, by tennis champion Martina Navratilova (duration 3:31).

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The interviews are hosted by AUDIO for the web's Rachel Salaman. This is a short extract from an interview with best-selling author John Strelecky (duration 1:59).  

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