The London-based charity Friends of Arnold Circus wanted to raise awareness of the East End heritage site it works to preserve. Working together, we decided that 'actuality' would be the most effective format: audio recorded at site and packaged without a presenter.
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In April 2007, the charity held its biggest event of the year, Circus on the Circus. We created a podcast (duration 5:19) that captures the spirit of this unique festival, in audio only and enhanced audio formats. To download, right-click here and select 'save target as'
Here's the enhanced podcast (duration 5:19).
Audio solution
Format: Actuality package, enhanced podcast
Voices: Local residents, officers of the organisation
Frequency: When required
Length of each podcast: 5 - 10 minutes
Sonic branding: No
Distribution: Blog, iTunes, other podcast aggregators