Case Study: Ashridge Business School

How can we convey the value of our services quickly and effectively to our target audience? This question led senior figures at world-leading business school Ashridge to commission a series of candid interviews with students, for use in promotional material.

We spent a day at Ashridge headquarters talking to participants on an elite leadership course. We captured their thoughts and edited them into a series of short audio clips, for publication on the Ashridge website. One audio file presented a montage of opinions, others took the form of more reflective, one-on-one interviews.

Here are interviews with three people who completed a course on organisation design.

Mikel Gutierrez, duration: 5:11

Pinar Kalay Aksakal, duration: 3:35

Sharon Mahoney, duration: 4:01