Case Study: AIG

Insurance giant AIG discovered that multimedia presentations on the Internet (webcasts) were an effective way of reaching and engaging its broker network. The firm's UK marketing team were looking for a cost-effective way of producing audio tracks of a consistently high quality, quickly and efficiently whenever they developed new webcasts.

We were engaged to produce bespoke audio tracks of approved scripts, recorded and edited in our studio and delivered via the Internet in MP3 files to be embedded in company webcasts. They have been used to market a range of insurance products online.

Click here to watch one of AIG's webcasts